4ThePlayer.com signs on to First Look Games

This new partnership opens 4ThePlayer's portfolio to the affiliate community all over the world

4ThePlayer.com, the exciting new kid on the block in the iGaming market, is forging ahead with its recent growth strategy by joining the ranks on First Look Games, the industry renowned developer content resource service.

The partnership opens direct access to the entire 4ThePlayer games portfolio for the world-wide affiliate community, automatically boosting their marketing potential and building on a growing reputation with operators and players globally.

Essential game assets, information and data for titles such as 9K Yeti and 1 Left Alive will now be available via the innovative content platform, significantly expanding their online presence, player recognition and enabling a more efficient communication stream with hundreds of online casino affiliates and publishers, who continue to enjoy First Look Games for free.

As their straight-talking name suggests, 4ThePlayer operates with the singular mission of creating the best games and experiences for players, only using the best math profiles with big win potential and concise, engaging game mechanics.

This new collaboration will allow the creative game developer to utilise First Look Games’ premium services, giving game studios the opportunity to push prime releases to affiliates and publishers up to 2 weeks before the game’s launch, helping to build player anticipation ahead of network releases and maximising the exposure of upcoming titles.

Andrew Porter, CEO of 4ThePlayer, said: “4ThePlayer.com appreciates affiliates, we welcome any innovation that allows us to work closely with them. First Look Games provides that innovation on their platform.

Tom Galanis, Co-Founder at First Look Games.

“First Look Games not only introduces us to new affiliates but also makes the content discovery process for them easier. Accessing the audience reach of First Look’s affiliates will allow more players to discover mountainous wins on 9k Yeti and battle Zombies as the Lone Survivor in 1 Left Alive.”

Tom Galanis, Founder of First Look Games, said: “Serving the affiliate and publishing sector by bringing the newest and best game developers to First Look Games is what we are all about, so adding 4ThePlayer to our client list is extremely pleasing.

“Their high-quality gaming content is already being noticed by the industry as a whole, so assisting them in moving forward and growing as a company is a real honour for everyone at First Look Games.”

About SiGMA Expo:

The iGaming summit SiGMA is setting its sights on Asia. Our ground breaking Asian iGaming expo will be held in Manila, on the 8th & 9th of June 2020. SiGMA's largest venue to date will bring together high quality conferences and content, premium networking opportunities, and luxury networking event. 10,000 delegates from across Europe, the US, and Asia are expected to attend, making this one of the biggest shows to unite East and West in the region. To become a part of the fastest paced Asian iGaming event, book a pass or sponsor & exhibit.

For those planning to attend SiGMA Manila, AIBC Manila and ICE Asia at SMX on June 8-9th, this is the buzzing business environment to be expected:

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