A friendship to remember – squash features on Friendship Platform
Professional squash to feature on Feedconstruct Friendship platform
Feedconstruct, a subsidiary of BetConstruct, announced that Professional Squash Association (PSA) will be supplying its sports video content on its Friendship platform.
With the PSAWorld Tour and the PSA Challenger Tour, the association manages almost 1,000 registered players and more than 200 annual events. As the game of squash combines athleticism and skill, this very sport type fuels interest towards its unusual style.
To attract more viewers and maintain the interest towards squash, PSA enters Friendship platform of FeedConstruct and delivers its live videos in a pay per match model. Now the sporting content is available among the huge global FeedConstruct base of B2C providers.
Lately, Feedconstruct is showcasing its increasing presence in the industry. This week the firm is offering free workshops on its Friendship Platform at The SBC Sponsorship Forum in London.
PSA COO, Tommy Berden commented, “We are pleased to establish a partnership with FeedConstruct and are looking forward to working with them over the coming months.”
Berden added, “FeedConstruct have extensive experience in providing live video content to the gaming industry and we believe that squash – with its unpredictable nature and supremely talented athletes – will be a perfect fit for their platform.”
Samvel Nersisyan, head of FeedConstruct, concluded “We designed Friendship platform to be a global marketplace of unique sport and gaming videos. We happily welcome PSA on our platform with their video content of exciting and thrilling squash”
FeedConstruct is a digital content provider offering real-time data feed solutions perfectly tailored to capture and entertain any audience. The firm produces innovative solutions such as Friendship platform, an exclusive service for federations and sports content providers. This service allows them to deliver live streams from events to over 300 betting operators.
The PSA is the global governing body responsible for the administration professional squash globally. The PSA World Tour and the PSA Challenger Tour both showcase the game of squash at its highest level in some of the world’s most spectacular locations.
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