ACE (Affiliate Conference & Expo) 2019 takes place 21st to 22nd November in Manila
It’s the final countdown...the much anticipated Affiliate Conference & Expo (ACE) 2019 is taking place from 21 to 22 November 2019 at the Solaire Resort & Casino in Manila. Don’t miss out on this chance to be part of a wide network of marketing experts and to learn the tricks of the trade in digital marketing, e-commerce, and more!
ACE 2019 is the platform where brands and individuals will learn how to drive sales and stand out in the digital crowd. This two-day program will equip you with the right tools and knowledge on how to keep up with today’s technological advancements, navigate through constantly evolving digital platforms, innovate customer experiences online, affiliate marketing trends specific to Asia, and so much more.
Let’s talk about some of the top trends to watch out for...
Quality content is still the way to go. Video content in particular will see a steady increase in consumption. According to a report by Business Insider video consumption will increase by nine minutes per day until 2020 with Netflix, YouTube, and Facebook having the most to gain. This means that audiences will be looking for more creative video content on platforms such as Facebook. Product or service reviews and demonstrations will still be highly effective, while written articles that provide education such as how-to pieces or buying guides may also boost promotions online.
The Mobile-first approach. It is reported that there are now about 4 billion unique mobile users globally and that 64% of Google search clicks were made via mobile. This implies that merchants and marketers should consider focusing on making their websites and ads more mobile-friendly as a lot of consumers use their phones to browse the internet. Optimising for mobile will help build traffic to websites and decrease the chances of losing clicks.
Artificial Intelligence and Chatbots are coming. There are now artificial intelligence tools which can be used for analytics – analysing the performance of offers, collecting data and finding out which campaign is working best and which is not. Chatbots also offer an opportunity to communicate seamlessly with customers. This helps marketers and merchants identify the most common concerns that are brought up.
The use of voice search. Voice search is growing as it has the ability to connect people to what they’re searching for much faster and more conveniently than text searches. Searches are then becoming more conversational which means applied SEO techniques must be optimised for more natural speech patterns and longer keywords.
Gain further insight into the trends of affiliate marketing at ACE (Affiliate Conference & Expo) 2019 from 21 to 22 November at the Solaire Resort and Casino.
Book your delegate passes for ACE here now!