Johan Syrén - a Senior Affiliate Manager at Revenue Lab, gives an exclusive interview to SiGMA News as part of our latest series on affiliates.
From Malta to Moscow, Revenue Lab has a decade of experience in the iGaming industry. Although currently focusing on CA, NZ and the EU, Johan Syrén has his eye on the emerging potential of CIS markets - follow his story below.
How did you first get into the affiliate space, and were you always focused on the iGaming sector?
How is your affiliate business structured, and what aspect of business development are you currently focused on?
Which markets do you focus on and do you see any potential in the emerging markets?
We are focusing mainly on CA, NZ and EU right now but as we are covering all markets worldwide we are always looking for emerging markets that might benefits us now or in the future. Betting in RU/CIS has always been interesting in my opinion and it’s a very large market that will just grow bigger when the current situation with sport events is over.
What makes your traffic proposition / traffic sites unique? What can you offer that others don’t? Are there any exciting plans in the works that you can tell us about?
Is the grass greener on the other side - Have you considered giving white label casino or sports betting a go?
Are you concerned by the impact on the affiliate sector from shifting regulatory environments? (In particular UKGC, Sweden’s Spelinspektionen, and Germany’s 2020 State Treaty on Gaming Regulation)
What is the main thing that you’d like SiGMA readers to know about your traffic? Are you focusing on SEO? PPC? Any other traffic source?
What can operators do to increase support from affiliates?
Which qualities and skills are essential in an affiliate team/business?
How does technology play a part in your day-to-day?
How is the Asian market shaping-up for affiliates?
What do you know now that you wish you knew when starting out?
What’s been your biggest nightmare to date?
What are the challenges in managing relationships with multiple operators?
What are the benefits of attending large iGaming events, and what can they do better?
Have you ever been to SiGMA? Would you consider attending SiGMA Manila or SiGMA Malta at some point?
Tell us a bit about yourself – after all business is done between people, not just companies!
When not working hard, how do you like kick back and relax?
I just love spending time in, on or close to the sea. Boats and sea are my passion in life, preferably with friends and family and with some great fresh seafood combined. A perfect day I would say.
Also love hitting the gym to get some of that energy back that you need for long hours of work. Very big fan of football, so watching some great games, specially IFK Gothenburg or Manchester United, I would never say no to.
Which quote would you say best sums up your approach to life?
Always think positive and be the energy you want to attract.
Are you reading anything good right now? Which books are on your nightstand?
Gonna be honest and say I am not much of a reader, I usually listen to Podcast/Audiobooks. I need to recommend Zlatan's book though, as I am a football lover and his story is very interesting.
On my nightstand I actually have a book from a Swedish author called Elaine Eksvärd, called ”Härskarteknik” (English: "Master suppression techniques”) which is very interesting I would say.
What are you top 3 tips for surviving COVID-19, both as an individual and as a business?
- Keep distance
- Wash your hands
- Don’t panic and try to live your live as normally as possible.
- Scale down on non-important expenses (Maybe close office contract and make everyone work from home until business is back on track again)
- Try to lower salary on ALL employees instead of firing people if possible - as this will hit you back later when you actually need the help.
- Try to find new ways you can make money with your business, be open to new opportunities even if it’s outside your comfort zone as when everything is back to normal perhaps you might became great in another area that you never thought would be ”something for your business”.
Get to know other great affiliates, responsible for killer traffic! Click the link below to read more insights from affiliates:
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