Oliver Faber, Founder at FaberMedia, joins the latest series of affiliate interviews on Affiliate Grand Slam
With a strong team partly focused on iGaming and running SOI offers, FaberMedia are ensuring they have the highest-quality data. Oliver Faber tells us how having the right sparring partners helped his career - follow his story below.
How did your affiliate marketing business take off? And, is iGaming your only vertical?
Back in 2018, I was running some e-commerce stores in the Nordics. I fell in love doing marketing for my e-commerce stores and then I started to find ways to only do the marketing part. That was when I stumbled over Affiliate Marketing. When I was done with my High School I started doing marketing for multiple verticals which lead me to find iGaming. In the beginning, there was a lot of information because the affiliate world is huge. So I started to find some good sparring partners which have helped me a lot throughout my affiliate carrier and I think that was when my business took off. Today we are still doing a lot of iGaming but we also focus on running SOI offers where we collect data like Email, Phone number and name.
How is your company structured, and what aspect of business development are you currently focused on?
We are a small team of 4 people doing Facebook Ads and we continue to develop because of the affiliate world change every day. We find it very important to keep learning otherwise we can’t grow where we want to be. So we are starting to focus a bit on Snapchat Ads which have become a big traffic source for us.
What makes your traffic proposition/traffic sites unique?
There is a term called “RipNRun” where an affiliate sees a prelander and run it. What we do is we do everything by ourself. We don’t use prelanders that are not made by us. We write everything ourself and we try to stand out with the quality of our prelanders. Before we launch any campaigns we always look it through to see if there are any errors. We think that we are unique on how we do our prelanders and how we monetize our traffic.
Are you contemplating bringing in investors to scale or grow your business? Or, with such a big M&A market, have you ever contemplated selling the business?
Right now we are not looking to bring in an investor. We have good partners and good sparring partners. I don’t think and an investor can do much in our company but what I think that can help grow my business is more sparring partners. We learn a lot from our partners and we wouldn’t be where we are today without them.
Which qualities and skills are essential in an affiliate marketing team/business?
What I believe is the most important skillset is the mindset the industry is tough and you have to think out of the box and have an analytic mindset.
What sets you apart from other affiliates marketers?
I think what sets me apart from other affiliates is how we monetize the traffic and how we analyse the traffic. We find our unique angles and we monetize the traffic. Also, we build our own database to monetize our traffic where we also send our traffic an SMS and an e-mail if they don’t convert.
How does technology play a part in your day-to-day?
A huge role. Technology helps us structure our business and we also think that Affiliate Marketing is hard if you don’t structure it. We use different tools to structure our business and we are right now developing our own dashboard that helps structure our business.
Which markets are you eyeing up as a priority in 2020, and why?
The Nordics are still our top markets but we would like to get into Canada due to the population is bigger than Nordic countries and we think Canada has a huge potential for us. We are still trying to learn that market.
How is the Asian market shaping-up for affiliates?
The Asia market has huge potential as well but we think there is a huge culture barrier so we have to do a lot of investigation before we would even launch any campaigns in that market.
What do you know now that you wish you knew when starting out?
That Affiliate Marketing is tough and you have to work hard otherwise you can’t be in this industry.
What’s been your biggest nightmare to date?
The biggest nightmare I have is if Facebook and Snapchat lose their users. If there are no users on these platforms we would not have any business.
What are the main challenges for the sector in 2020?
The global pandemic for sure. We had to change our working structure so we were working at home instead of being together at the office. That was a bit hard but again – its good to learn new ways to work.
How do you manage relationships with multiple operators?
We chat with our operators a lot. We try to keep good relationships with all but the operators with the best offers get the traffic.
What are the benefits of attending large iGaming events, and what can they do better?
We need to have good relations with the people we work with. Its always good to meet the people we chat to each day. We think that it's ideal to keep build our relations with partners. Also, it's good to learn new people and meet people you maybe wouldn’t have met if you were not at the conference.
Have you ever been to SiGMA? Would you consider attending SiGMA Manila or SiGMA Malta at some point?
We have not been at SIGMA yet. But we would love to come to SiGMA Malta next year.
Tell us a bit about yourself - after all, business is done with people, not just companies!
When I am not working I am usually together with friends and family. I love to socialize and I try to mute my phone when I am with my friends. I think it good to turn off your phone sometimes.
What’s on your must-read list right now?
Rich Dad, Poor Dad by Robert Kiyosaki and The 22, immutable Laws of Marketing by Al Ries and Jack Trout.
Which quote do you live your life by?
“You only live once, but if you do it right, once is enough.” By Mae West.
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