Could affiliate marketing be the flexible remote working option of your dreams?
A blogger sips a latte in a cosy little café and writes a review of a smart watch, pasting a link at the bottom that leads readers to the site where they can buy it. A bright-eyed influencer grins out at you from your Instagram feed holding a detox tea against the backdrop of a lavishly-furnished apartment. A Twitch streamer leans back in an elaborate gaming chair setup, singing the traditional song of his people: “don’t forget to subscribe!”. What do all of these people have in common? They’re all no-good millennial kids? Sure, but that’s not all – they’re also modern day affiliate marketers.
Pause. You may have heard outlandish claims about affiliates earning 6 figure salaries in their sleep as they jet around from private yacht to private yacht, stopping only to yell at you about it from a very loud and unexpected YouTube advert that interrupts your PewDiePie marathon. And, justifiably, you may be suspicious. But if you’ve ever been curious about how you can get involved, I have good news for you: it’s actually a legitimate business venture, and you can join in.
Okay, so you may not instantly make enough to live comfortably as a wealthy digital nomad. Affiliate marketing is a freelance job like any other. The harder you work and the more you put into it, the more you get out of it. But there’s no doubt that there is massive potential for earning cold, hard cash. With the sudden rise of demand for remote work (due to a certain global pandemic that shall not be named) and the evolution of commercial activity, the affiliate marketing industry has skyrocketed. The way that we shop is changing, so it stands to reason that the way that we advertise is changing right along with it.
For the uninitiated, the concept of affiliate marketing is simple. Essentially it boils down to marketing some else’s product and driving traffic over to them. There are three parties involved: the seller, the affiliate, and the consumer. The seller has a product, and the affiliate advertises it. The consumer sees the advert and follows that link to buy the product. The seller cashes in, and sends a share of the earnings to the affiliate. No commute, no customer support, no initial investment. Easy as pie.
There are countless variations and intricacies of affiliate marketing business models, but let’s be honest – that’s not what you’re really interested in. You’re still thinking about that cold hard cash, aren’t you? It’s understandable. I’m going to save your time and mine by skipping to the most important part. If you do decide to get involved with affiliate marketing, how and when will you get paid?
What? No not me… oh okay, tell me
There are two main payment structures for affiliate marketers:
- Cost Per Action
- Revenue Share
Let's look at them in a bit more detail:
1. Cost per action:
This is the most common system – the affiliate posts a link and receives a one-off commission every time that the link is clicked by someone. Variations of this include a commission every time someone deposits or signs up for something. The catch is that each commission payment is a pretty small amount and is often only paid out once the affiliate reaches a certain conversion target, so you’d need to generate a lot of clicks to see any real reward here (and no, you can’t just have your friends and family clicking away at your links all day – they’ll know). But the interesting thing about this method is that you don’t necessarily need to be making actual sales. It’s enough that someone literally just clicked on your link. They might have just accidentally leaned on their keyboard and hit it by mistake – doesn’t matter! That’s still a few more pennies in your pocket.* This is usually called “uninvolved” marketing. You’re not responsible for who clicks on that link, or whatever happens after it has been clicked on.
*actual amount may vary, terms and conditions apply. Please don’t sue me.
2. Revenue Share
This, just like it sounds, is when the affiliate gets a share of the ‘revenue’ or ‘earnings’ of the sale. It does takes more work, since it’s not enough for someone to simply click on your link. In order for you to get paid, they have to actually buy the product as well. You can’t just go around mindlessly posting links everywhere. Your marketing campaign needs to be targeted, deliberate and well-thought out. Yes, you have to use your brain more intensely but, more importantly, the payout is higher. You can feasibly earn an ongoing passive income with this method. You are also communicating directly with consumers and, as such, you shoulder a responsibility to represent the brand well. It’s certainly the more rewarding payment structure, both in terms of job satisfaction and earning potential. The only thing to look out for here is the percentage of revenue share that a program is willing to offer. It’s a nice way to earn money, but it doesn’t mean that you should settle for low commission amounts.
Fabulous! Where can I get involved?
Alpha Affiliates currently run one of the best casino programs, and pay out up to a huge 50 – yes, FIFTY – percent revenue share. It’s simple to get started and there are no caps on earnings, meaning that you could potentially affiliate yourself into a fortune! Unlike some programs, they offer no negative carryover (that’s basically like a debt) and they pay out in a sharp and timely manner. With 5000+ casino partners and a portfolio of 1 million players across the globe, they really are the Cadillac of affiliate platforms. Check out their glowing reviews at https://alpha-affiliates.com/
In these strange times, affiliate marketing is a lifeline to many drowning under job insecurity, rent back payments and the hollow uncertainty of unemployment. For others, it’s just an enjoyable way to make money. Either way: it’s serious, it’s convenient, and it’s here to stay.
About SiGMA's revamped website:
SiGMA Group is excited to announce the launch of its newly revamped website. The website is currently available in 5 languages, English, Russian, Mandarin, Portuguese, and Spanish with plans to add another 5 languages over the coming months - namely French, Thai, Korean, Japanese, and Hindi.