Alexey Khobot on why sports streaming in betting apps is crucial

Bringing broadcasts and sport statistics to betting apps

The Russian betting industry is not so mature - only 26 years old. By European standards, almost adolescence. This is partly the reason why all the innovations that come into the industry, and their authors, go down in history.

We contacted Alexey Khobot, an expert in the betting market with over 20 years of experience, to find out how he came up with an idea of adding sport streaming to Fonbet services.

Among the most frequently mentioned breakthroughs for betting in Russia is the integration of live sports streams directly to the bookmaker's website. Today the live streams are an essential part of bookmakers' websites, but 10 years ago it was a know-how. And the author of this “know-how” is the famous programmer, Alexey Khobot. Alexey was first who initiated negotiations between bookmakers and major sports streams providers.

In one of the interviews Alexey Khobot said: “...the most correct way to make the sportsbook's product better is to give the most varied customer experience to current and future clients”. At the same time it is important to provide uninterrupted and easy access to all products and services of the bookmaker. Easy access to products and services which are interesting for the client, together with innovative solutions, will make the bookmaker more competitive and will allow it to maintain and increase the base of its customers.

Integration of the extra services led to positive changes: clients started to spend more time on the website and in the apps, because they had all the data in a single place. Aleksei Khobot emphasises that there is no need to use a number of sources of statistics, such as sport websites, newspapers, magazines and to watch live stream on other devices.

This kind of approach let FONBET to create the multifunctional platform with the main focus on betting activities. Nowadays the bookmaker provides a lot of additional services such as translations, sport statistics and news. But that is not all! Alexey has a lot of ideas of how to make FONBET more user-friendly and more tech savvy. Alexey Khobot admits that it is essential to give clients access to ongoing events statistics, which will change in the real time during the translation.

It was the example of the cooperation between the betting company and the provider of high-quality broadcasts and sport statistics, which shows that this kind of partnerships could qualitatively improve the service and create some added value for the client.

SiGMA Magazine is out! A publication packed with quality content, interviews and features shedding light on the remote gaming industry. View the latest issue of our SiGMA Magazine here.

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