Betting and Gambling is tackling the issue of Diversity & Inclusion on a global scale with a first of its kind initiative, The All-in Diversity Project.
The All-in Diversity Project is an industry-driven initiative which aims to benchmark diversity, equality and inclusion across the global betting and gaming sector. As the primary resource for all data relating to diversity and inclusion across the sector, the All-in Diversity Project aims to measure, and facilitate an open and objective discussion about diversity across the entire industry on a global scale.
The primary objective of year one is the establishment and publication of the All-Index – an industry standard index designed to be the definitive benchmarking tool for the sector to measure the current landscape and from there the roadmap for future change and progress.
It will provide a year on year progress update, highlight successes, challenges and opportunities, and make best practice recommendations in areas such as corporate governance, internal policies, recruitment practices, equal pay, employment legislation, unconscious bias and marketing.
“We established the All-in Diversity Project because we believe the industry itself has a role to play in improving how we do business. We believe the best way to push the industry forward, is to create the tool for all businesses globally to use in benchmarking their own diversity initiatives… And we can’t fix what we can’t measure first,” said Kelly Kehn, Co-Founder of All-in Diversity Project.
Whilst gender diversity is a hot-topic for many sectors tight now, according to fellow Co-Founder Christina Thakor-Rankin, “The All-In Diversity project is not about pushing quotas or agendas. It’s about acknowledging that the expectations and aspirations of the next generation of employees and customers is very different to ours, and understanding that if this industry is to be able to attract and retain the employees and customers of the future it needs to start making changes now”.
The initiative, which has already secured strategic partner support from the likes of Bird & Bird, Odgers Berndtson, Clarion, Betting Jobs, and Gaming Recruitment Partners, has launched it’s website and social media campaign and is currently working to register participants for the data collection.
Andrew Bulloss, Head of Global Gaming at Odgers Berndtson said: “We are passionately committed to working with partners across the industry to improve the picture on all aspects of diversity, not just opportunities for women. We have experience across many other sectors that have in the past faced similar challenges which we believe can help us make a very positive contribution.”
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