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AllSported provides the solution to international racing pricing

Bookmakers and punters turn to unfamiliar territories to find live sport

The global shutdown of most sporting events due to the COVID-19 outbreak has seen bookmakers and punters alike turn to unfamiliar territories to find live sport. Horseracing has become the one sport that still offers a glimmer of hope, with racing continuing in Hong Kong, the US and until very recently in Ireland and South Africa.

With customers' focus now moved internationally the bank of horseracing trading expertise has become smaller. This increased audience comes with a risk as trading rooms don’t have the vast expertise required to price every race around the world. AllSported can help customers with a best-in-class trading risk-managed trading service for international racing.

Now is the time to invest in a horseracing product, with racing behind closed doors the last sport to go – it has shown the ability to operate whilst adhering to social distancing and government requirements. AllSported offers a made to measure horseracing product, with low upfront costs and no overheads, providing bookmakers with a platform to engage and retain customers when racing resumes globally.


AllSported Head of Trading, Alan Casey. AllSported Head of Trading, Alan Casey.


AllSported Head of Trading, Alan Casey discussed the opportunity for bookmakers during the global shutdown of live sport: “These are truly unprecedented times and the lack of sport across the world has left us all scrambling for any shred of live action throughout isolation and lockdown. However, it does offer businesses the opportunity to invest in tech and development work they wouldn’t have had the chance to during the busy sporting period.

“The chance to improve your product during this downtime shouldn’t be overlooked as the battle for customers will be higher than normal once sport resumes. Our product, with a small piece of development work, means sportsbooks can add a best in class and fully risk-managed horseracing solution that requires little overhead costs. AllSported sets businesses up for the resumption of racing, hopefully, sooner rather than later.”

About SiGMA Expo:

The iGaming summit SiGMA is setting its sights on Asia. Our ground breaking Asian iGaming expo will be held in Manila, on the 8th & 9th of June 2020. SiGMA's largest venue to date will bring together high quality conferences and content, premium networking opportunities, and luxury networking event. 10,000 delegates from across Europe, the US, and Asia are expected to attend, making this one of the biggest shows to unite East and West in the region.  To become a part of the fastest paced Asian iGaming event, book a pass or sponsor & exhibit.

For those planning to attend SiGMA Manila, AIBC Manila and ICE Asia at SMX on June 8-9th, this is the buzzing business environment to be expected:



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