Tell us a little bit about the history of your organisation... how did it all start?
It all started in 2013, when we launched our financial website – Binary Tribune. Looking back, FOREX was quite popular and we put a lot of effort and resources into that project. In 2014 we decided to expand our interests and delve into the casino arena, and so we launched CasinoNewsDaily.com - which is currently our biggest website. At present, we have several more casino websites dedicated to various markets, including the UK, Spain, Italy, and Canada. CasinoNewsDaily.com itself is translated into Spanish, Italian, and Swedish.
How do you manage to achieve online growth for your partners?
First of all, we work with brands that are well-established. After all, working in a partnership means both sides growing together.
Once we find the right brands for a specific website, we focus on optimising ad delivery to users, with various factors taken into consideration. We have developed our own ad serving platform, customised to meet our needs.
What aspect of your company are you most proud of?
We are a group of people who are all dedicated to their job. Despite having several teams, we know each other well and we always aim to work as a team - helping and consulting each other.
How do you differentiate yourselves from the competition?
Interesting question. There are some quite strong competitors who do better than us. However, we try to avoid the typical affiliate model of adding a lot of ads and featuring overly promotional (bonus) content. We are more of a media organisation – we cover the latest news from the gambling industry daily. Even when it comes to our guides, we try to make them more informative rather than purely promotional.
Currently, we have several casino websites with a “Google News Publisher” status.
We try to offer our users everything they might want to know and then let them decide whether they want to play with a specific brand - nothing too pushy or aggressive.
What do you anticipate as the biggest challenge to affiliate marketing going forward?
Most affiliates would probably say the regulations. This will be a challenge for sure. However, in our opinion, the growing number of programs retroactively changing their T&Cs and delaying/not paying commissions will be a bigger challenge.
The long-term affiliate business should be built on trust and growing together as partners, but it is getting harder and harder nowadays.
What are your future goals, short-term and long-term?
We plan to expand our Italian portfolio and increase our presence across the Scandinavian markets. We also plan to run casino sites dedicated to new-to-us local markets, the next step will be expanding into the sports industry.