Baccarat players go digital as online gambling in Asia soars

Baccarat.net to translate their library of resources into Cantonese, Mandarin, Indonesian and Malaysian to cater for increased interest from Asia

With a growing number of people worldwide turning to the internet in search of entertainment, online gambling has been steadily on the rise over the last decade. The majority of European countries have seen to regulating online operators, providing security for their citizens and tapping into the potential of regulated gambling markets, including employment possibilities and tax revenue.

Meanwhile, in the USA, the federal government has also been moving forward with gambling legislation. In contrast, the gambling markets in most Asian countries and regions remain largely unregulated. The latest reports on the online activity of Asian players, however, have once again brought to the foreground the need for legislation and regulation.  

The online resource hub for the most popular game in Asia – baccarat.net reports a surge in online casino registrations during the first two weeks of February and the casino shutdown in Macau. The casino portal has recorded a 500% increase in registrations from Macau, where baccarat is the biggest revenue generator, and a 400% increase in registrations from Taiwan compared to January. 

For the same period, traffic from Hong Kong has increased by 250%, with the number of players who have created online casino accounts going up by 10%. The rates of traffic and registrations from regions where offshore operators are easily accessible have experienced no significant fluctuations.

The team behind baccarat.net explain that their website has become a popular destination for Asian users looking to play the game online as interest in land-based casinos wanes, which has prompted them to start translating their library of resources into Cantonese, Mandarin, Indonesian, Malaysian, and more languages. They aim at providing Asian users with relevant information about online casinos operating in their regions, as well as guides and tools to help readers better understand the software and algorithms used in online baccarat. 

Live casinos featuring native tables are the preference of Asia-Pacific customers who can utilise internet coverage and modern technologies to engage in digital gaming. The baccarat experts are launching geo-targeted versions of the website that afford players the opportunity to experience the different casinos, get previews of the games, and read all about the rules and strategies.   

Baccarat.net experts say that the figures from February showing an 80% decrease in visits to Macau casinos during the Lunar New Year, while daily online gambling has peaked by 90%, confirm their opinion that governments in Asia can only benefit from legalising online gambling and implementing scrutiny, regulation, and taxation. 

One example of how governments can benefit from regulated markets comes from the Philippines where since being made legal, the online gambling industry has generated billions of pesos in revenue and currently employs 350,000 people, while the Philippine Offshore Gaming Operators (POGO) delivered 8bn pesos ($154mn) in license fees alone in 2019. Japan has the potential to become the second-largest gambling market after Macau if the government starts implementing regulation for casinos and poker the way it does for sports betting and the lottery. 

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