BETDAQ celebrates sponsorship extension with ‘honesty bar’ and gold saddle cloth initiative
BETDAQ has agreed to extend its sponsorship at Punchestown Festival, Ireland's international horse racing event, for another year.
As part of its sponsorship commitments, BETDAQ will raise money for Irish Injured jockeys at the County Kildare course this week as it kickstarts the next stage of its #ChangingForTheBettor campaign.
AN honesty bar will also feature, where patrons will be served a BETDAQ cocktail. They will be invited to pay what they feel it's worth - with proceeds going to the jockeys' welfare charity.
Shane McLaughlin, Managing Director, BETDAQ said: “We are very pleased to have extended our relationship with Punchestown and, as one of the main partners, we wanted to use our sponsorship to highlight the fantastic work of Irish Injured Jockeys.
“I’m sure there will be plenty of thirsty punters at the Festival and we look forward to welcoming them to the BETDAQ honesty bar and raising money for an exceptional cause.”
The betting exchange, title sponsor of the BETDAQ 2% Commission Champion Hurdle at the prestigious festival, will also bring its gold saddle cloth initiative to the home of Irish jumps racing, as it continues to mark the introduction of its flat-rate commission.
In Friday’s highlight race, horse number two will wear a gold saddle cloth and earn its groom a bonus £2,000 prize if it goes on to win.
“Grooms are often the unsung heroes of racing and we were delighted to be able to give the £2,000 bonus at Kempton. Hopefully we’ll be getting the chequebook out again at Punchestown,” said McLaughlin.
Janet Creighton, Punchestown Sales and Sponsorship Manager, commented: “We are delighted to welcome the BETDAQ sponsorship renewal news today. They have been wonderful title sponsors for the last three years.
“The honesty bar and gold saddle cloth concepts are exactly the reason why we love working with a dynamic company like BETDAQ. They are giving back through fun and interactive ways. We wish them the best of luck with their Irish Injured Jockeys fundraiser and indeed as future sponsors of the BETDAQ 2% Commission Champion Hurdle”.