Betfair Launches New TV Advertising Campaign ‘Ready?’

Betfair marketing has officially announced the launch of its new online casino TV advertising campaign – ‘Ready?’

The new campaign is the first TV casino advert by the company in more than two years. The TV spot was developed by Paddy Power Betfair (PPB) lead creative agency Lucky Generals, with the direction of Cole Pavious of Unit 9 Films.

When announcing the launch of the new advertising campaign, Betfair marketing stated that it wanted to highlight new features and games of its online and mobile casino products.

The ad features real casino footage, cut with fast-paced metaphorical imagery and once again uses the brand’s signature track; ‘Higher Ground’ by TNGHT. The spot features renowned drummer Frankie Tontoh, who has previously toured with George Michael and Amy Winehouse, to mention a few.

Commenting on the advertising campaign, Betfair’s Director of eGaming, Gavin Hamilton, said: “We’re thrilled to launch our new ‘Ready?’ casino advert which captures the anticipation of sport and gaming but also highlights the straightforward and easy casino experience Betfair has to offer across both mobile and desktop.

“This is the beginning of a new identity for Betfair’s gaming products and we’re looking forward to our customers seeing it come to life.”

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