Betgenius releases in-play eSports product

Betgenius, sports betting software provider, has released an eSports market inventory with pre-match and in-play features.

Now, using Betgenius software, operators can conduct full automatisation of their pre-match betting within the most important eSports events, such as League of Legends, Dota 2, Counter-Strike: Global Offensive, and Heroes of the Storm. The goal that Betgenius hopes to achieve, is to offer as exact in-play eSports odds as possible, as well as the best margins.

The new product, which includes different engagement tools such as live scoreboards will be available on multiple channels, namely desktop, tablet and smartphones. This way, Betgenius wants to deliver better user experience and further sustain the interaction.

CEO of Betgenius, Mark Locke, said: “This is a real first in our industry and I am thrilled that we can now offer such an exclusive product to our customers.

“Over 30% of current eSports fans have engaged with some form of betting online – this represents an excellent opportunity for the market. On recognising this, we began building a sophisticated product line that not only offers pre-match odds across all major competitions base but also a full live betting offering, which is generated through our specialist software capability”, he further comments.

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