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Betsoft inks content agreement with Stanleybet in Italy


The two companies have signed an extensive deal

Betsoft Gaming has further secured its footing in the Italian regulated market, entering into a new content partnership with international slots and sportsbook institution Stanleybet.

Eevery game in Betsoft’s sought-after Slots3 series – all ADM / AAMS certified – has now been integrated into the Stanleybet online platform, ready for release to the operator’s Italian players.

Building on 60 years’ experience in tightly-regulated retail markets, Stanleybet now sees its online operations as a forge for new ideas and innovations.

“Igaming is an opportunity for Stanleybet to celebrate their heritage, honour their long commitment to fair play and responsible betting, and explore new opportunities. To achieve all these objectives, the Stanleybet team sought a content provider with international experience, a portfolio with the right regional accreditation, and above all, a partner that prioritised playability and the user experience. Betsoft were thrilled to answer the call,” Annamaria Anastasi, marketing director at Betsoft Gaming.

Despite the deal being initially confined to the Italian regulated market, Stanleybet's objective is to expand its online offer to new regulated markets in the near future, supported by marquee content from the Betsoft portfolio.

“Our partnership with Betsoft will improve our offering with intriguing slots that deliver the best possible player experience,” explained Gianluca Porzio, Stanleybet’s online department director.

“Betsoft’s games have charming introductions, engaging effects, and exciting soundtracks. We think our customers will particularly love the playability of games like A Night in Paris, The Slotfather (PartII), Mamma Mia, Weekend in Vegas, and Gladiator, as well as the bonus mechanics of games like Madder Scientist.”

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