Betsson AB, a European sports betting opetator, has declared the opening of its ‘Applied Digital Technology Centre” in Holborn, London.
The company is set to open its new London office while partnering with collaborative workspace specialist WeWork, in order to focus on improving the firm’s technology development and data capabilities.
According to a corporate statement issued, Betsson AM governance stated that its branch in London would become an integral part of its business, aiming to create further ‘direct synergies’ with its corresponding teams.
Betsson added that “The London hub further signifies our collaborative spirit and the embodiment of One Betsson. We have already begun building a team passionate about data and digital, aiming high to deliver world class data-driven solutions to the wider business.”
The opening of the firms London technology hub corresponds with the operator re-launching of its sports betting subsidiary Betsafe for the UK market.
The operator announced last month Rocket, a marketing agency in London, as its media planning and buying lead, while the operator prepares for a seven figure UK marketing campaign for the Betsafe brand.
With roots stretching as far back as 1963, Betsson has grown to become one of the leading operators in the iGaming arena.
With four offices around the world, the company is proud to deliver a range of popular, first-class online gambling products and games which include Sportsbook, Live Casino games, Bingo and Scratchcards.