Jul 2 / 2018
Latest News / Casino & Gambling

Better Collective acquires Bola Webinformation GmbH

Better Collective ranks as the market leader in German speaking markets following multiple acquisitions

Better Collective has announced its complete acquisition of all shares in Austrian based Bola Webinformation GmbH, including its flagship product Wettbasis.com.

On a proforma basis, the company’s annual revenue in 2017 was around 9million EUR and EBITA was approximately 6.5million EUR. The purchase price has been settled at 36.3million EUR to be paid in cash.

Jesper Søgaard, CEO of Better Collective, said: “We are truly excited about having reached an agreement with Bola Webinformation GbmH. This is the largest acquisition we have completed, and it is a great first step after our IPO earlier in June, where we raised funds to continue our acquisition strategy. With the acquisition of Bola, we are very pleased that we now take the position as the leading sports betting affiliate in the German speaking markets, a market where we see high growth potential.”

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has today acquired its eleventh acquisition. It is also the largest acquisition for Better Collective so far.

Founded in 2008, Bola Webinformation GmbH, owns strong brands that concentrate on sports betting, such as the flagship product Wettbasis.com, which is the leading affiliate website in the German sports betting market.

Florian Körner, Founder of Bola Webinformation, added: “Speaking on behalf of the founders of Bola Webinformation GmbH, we are very excited that we have been able to conclude the sale of our company to Better Collective, a company we have known well for a long time. We are very proud of the company we have built over the years, and we are happy to see our employees and our products continue in a well-managed company where values and quality are priorities.”

With the recent establishment of a new office in the center of Vienna to house Better Collective’s employees in Austria, the team from Bola Webinformation GbmH will join the existing “Better Collective Vienna” team in these new facilities. A close collaboration with Better Collective’s headquarter in Copenhagen will be established to ensure that synergies are realised successfully and quickly.

The purchase price has been agreed to 36.3 million EUR whereof 30.8 million has been paid in cash upon closing and the remaining part will be paid in cash after 12 months.

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