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Better Collective Acquires Homeland


Better Collective acquires Danish activities of Xperten Ltd & Xpert Ltd

The leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips - Better Collective - has secured its position on its home turf, by acquiring all the Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten.com brand.

The Head of M&A at Better Collective, Michal Kopec, commented: “After making a number of international acquisitions it's a real pleasure to finalize a deal in Better Collective's home country. We have known the sellers for a long time, and we know they represent quality and values in perfect alignment with Better Collective. We are confident that we along with the founders can grow the great products in the coming 12 months, and beyond”

Founded in 2006, Xperten Ltd, and later Xpert Ltd, have built up a portfolio with prominent Danish brands, including SpilXperten.com, which has developed a loyal user base since it began more than 10 years ago .

The CEO & Co-Founder at Better Collective, Jesper Søgaard, added: “We have always been strong in the Danish market, but acquiring the Danish activities from Xperten Ltd & Xpert Ltd makes us the unquestionable market leader here in Denmark. Our long-term M&A strategy has always been to further strengthen our position at the top of the European iGaming affiliate market. This tenth acquisition is another strong step for us in reaching this goal.”

Over the next year, Xperten Ltd and Xpert Ltd will stay involved with the acquired range of sites while they become integrated into the pre-established working systems for Danish products and sites at Better Collective’s Copenhagen office.

The co-founder at Xperten Ltd & Xpert Ltd, Søren Kristensen, said: “It’s been really great developing and celebrating the achievements of our website portfolio over the past 11 years. We’ve always had a good relationship with the team at Better Collective, and we  are happy that we are able to hand over our successful products to a group with such a great track record and approach to the industry.”

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