Betting Gods Malta enters eSports market
After months of research and preparation, Malta-based Betting Gods has launched its eSports Betting Tipster.
The subscription-based service will offer daily odds and tips covering competitive video games such as League of Legends, Overwatch, Dota 2 and Counter-Strike: Global Offensive (CS:GO), allowing eSports fans to increase their chances of making money.
Business Development Manager, Jamie Lakin, said: "Entering the eSports market represents a significant move for us in terms of reaching a wider audience worldwide, plus we look forward to now serving a younger and emerging demographic under the BettingGods.com brand".
Now that the number of betting platforms offering eSports is growing, Betting Gods has added eSports to its range of subscription-based sports tipster services.
Betting Gods Malta Ltd initially entered the eSports betting market last year with its eSportsmaniacs brand. Having gained knowledge about eSports from that initiative, the company has now rolled out a tipster service on its core platform. The eSports tipping service joins those covering other sports on the Betting Gods platform such as football, horse racing, boxing, and tennis.
Although many different games are played competitively, the eSports betting market tends to focus on real-time combat and strategy games, played by teams rather than solo competitors. Betting platforms and the eSports Betting Tipster will expand to cover other games as they reach the critical mass of games and players required for a professional tipster to deliver consistently good advice.
Physical attendance at tournaments in sports halls and convention centers are also increasing. In 2013 the Staples Center in Los Angeles was sold out for the Season 3 League of Legends World Championship, with 32 million watching online. The following year the League of Legends World Championship was held in front of 40,000 fans in Seoul's World Cup Stadium.
The eSports industry is predicted to hit over US$2 billion in four years' time.