The launch is followed by the sports bookmaker having announced Roberto Carlos as its official ambassador
To expand its presence in Latin America and especially in Brazil, BETWINNER launched its official Portuguese and Spanish social media accounts on Instagram, Twitter and Facebook.
The left-back, who starred for the Brazilian national team, Real Madrid, Palmeiras and Corinthians, represents the brand in Brazil, Argentina, Uruguay, Paraguay, Chile, Bolivia, Peru, Colombia, Dominican Republic, Cuba, El Salvador, Guatemala, Panama , Nicaragua and Puerto Rico.
Public Relations Director at BETWINNER João Vaz highlighted the launch of the accounts in the Latin American languages and said that the strategy is another step in the plan to connect locally: "The focus on operating in Latin American countries requires that our brand communicate directly. The creation of the accounts is essential in this process of naturalizing the brand.”
“The profiles in Portuguese and Spanish will add value to the brand as well as having Roberto Carlos as our ambassador. Therefore, I believe that we will speak directly with the public from these countries by creating brand awarenes, with the presence of Roberto Carlos as our ambassador," adds Vaz. Regional Director of BETWINNER in Brazil Gustavo Hiroshi said the investment continues to be planned to expand the brand presence: "The work has been going on for some time and the numbers direct us to a market whose potential is immense. We will continue to invest in order to increasingly be connected locally".
About SiGMA Europe Virtual Expo
SiGMA Group is excited to announce the launch of their November event, SiGMA Europe Virtual Expo. The online event, which runs from the 24th to 25th, will focus on the European gaming and tech marketplace.