Blueprint Gaming expand global footprint

GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming

Slots developer Blueprint Gaming has reached an important content distribution agreement with dynamic igaming aggregator platform GrooveGaming that will see a significant extension of its franchise.

As part of the deal, Blueprint Gaming is making its entire portfolio of content available to GrooveGaming, enabling its fast-growing world-class operator network immediate access to Blueprint’s diverse range of immersive games, including popular releases such as Mars Attacks!™, Fishin’ Frenzy, King Kong Cash and Wish Upon A Jackpot, as well as its series of Megaways titles licensed from Big Time Gaming such as Slots O’ Gold MegaWays™ and Vikings Unleashed Megaways™, amongst others.


Groove Gaming / Blueprint Gaming deal


Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. The studio creates exciting slot games for the global online and mobile markets and the popular games are also available on over 100,000 land-based gaming terminals across the UK, Germany and Italy. Blueprint Gaming are pushing creative boundaries in the creation of slots that are as successful for operators as they are entertaining and engaging for players.

Blueprint's games are available in 18 languages, support over 30 currencies, have a release schedule of over 20 new games per year and a unique free spins promotional tool that has proved to be a hit with operators and players alike.

The slot developer’s integration onto GrooveGaming's platform is part of the appealing aggregator's international growth strategy and will allow the company to further expand its unique offering of over 2500 games with another rich portfolio of games.

GrooveGaming has curated a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming recognise that different countries have different player patterns and demands, so GrooveGaming tailor games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.

GrooveGaming is powered by technology innovation. Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Siôr Walbyoff, head of business development at Blueprint Gaming, said: “We’re delighted to have secured this partnership with GrooveGaming, one of the industry’s most highly recognised up-and-coming casino providers. Our expansion with the world's top aggregators gives us the opportunity to supply best-performing content into new markets.”

Yahale Meltzer, COO at Groove Gaming said: “We have received strong interest from operators who are looking to improve their portfolio of casino games. This partnership further strengthens our reputation as an aggregator of choice for Tier 1 operators."

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