The AFA and Genius Sports Group announce partnership which will see Genius Sports Group act as the AFA's integrity partner
The Football Association in Argentina (AFA) which formulates as the governing body for the sport of soccer, and is one of the largest organisations in the world of soccer, has partnered up with Genius Sports Group. Such a partnership will grant the AFA exclusivity rights to Genius Sports Group live data whilst also serving as its integrity partner.
This collaboration will permit Genius Sports Group to utilise and distribute live game data from in-stadia to hundreds of sports book operators throughout the globe. Argentine soccer competitions consist of over 3,000 games per season.
Such a platform of live data will serve well to play betting products which in turn will enhance future innovations.
The Genius Sports Group already acts as an integrity partner to the English Premier League, Dimayor Colombia and the German Football Association. The integrity partners main responsibility is to safeguard all levels of Argentinian soccer from all sorts of corruption.
A Bet Monitoring system will provide round the clock visibility and protection which actively compares betting patterns around the world by using automatic predictive algorithms which are also designed to point out any potential or suspicious action.
Such a partnership is seen as a fundamental step forward by the AFA. Claudio Tapia (left), who currently serves at the president for the Argentine Football Association, pointed out that such a partners firmly establishes an official data and statistics system that allows Argentine football competitions to grow its revenue streams by expanding its international audience.
Additionally, Tapia further emphasised that it was also equally as important to retain such a partner that has the ability to protect the integrity of the sport from betting related threats such as match fixing which in turn allows Argentinian soccer fans to enjoy a fair, transparent and unpredictable game.
Furthermore, Genius Sports brings bucket loads of experience to the table. Particularly as an official integrity and data partners to many of the worlds renowned soccer leagues that includes the English Premiership. Such a background made them the perfect choice. Tapia also remarked that Genius Sports will be pivotal to the global growth of the Argentine soccer league.
Jack Davison (right), Chief Commercial Officer of Genius Sports Group, commented: “Being selected by AFA as their exclusive in-stadia data and integrity partner is a pivotal moment for the entire Genius Sports Group. Argentinian soccer gains a fair and transparent return from betting on its competitions and a platform to expand its global reach. Meanwhile, our sportsbook partners will be provided with more premium content from some of the most competitive leagues in world soccer.”
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