Trifecta deal will allow for growth across LatAm region
BtoBet, the iGaming platform provider and Rappi, the rapidly growing delivery company, have begun a partnership with Megared, the Colombian owner and operator of the Megapuesta brand, with an agreement that will bring new opportunities and enable more sports entertainment options to be provided.
This partnership between the three entities will provide its customers with a variety of services to take advantage of and is sure to enable further growth, in line with Rappi´s recent growth across Argentina, Chile, Colombia, Brazil, Costa Rica, Mexico, Peru, Uruguay, and Ecuador.
Even though the association with Megared will only start to be implemented in Colombia, in the following months the partnership between it will expand to the mentioned countries in which Rappi has been growing in.
The recent years emergence of eCommerce end eGaming has sparked the interest of more and more companies every day that seek collaborations and ways to grow in this emerging market.
Alessandro Fried, BtoBet´s Executive Chairman (left), explained that, while already holding a considerable position in LatAm, BtoBet was exploring new ways to approach the changing tendencies of the eCommerce landscape.
As stated in BtoBet´s latest article announcing the agreement, BtoBet´s position in LatAm is "coupled with Rappi’s founders’ bold vision to create the premiere multi-service “super-app” in the region, and has led us to create a new sector and a new vertical to the vast portfolio Rappi is providing its clients.”
He explained further that this agreement not only will consolidate BtoBet´s position, but enable all of its partners to provide their services through the Rappi Platform.
In the mentioned article, Juan Esteban Puerta, commercial manager of Megared stated that the project, started its planning phase two years ago, saying, “Our aim, together with BtoBet, was to identify opportunities on platforms and applications not directly related to the iGaming industry, which not only offer a limitless portfolio of goods and services, but have in due process evolved a full eCommerce ecosystem that would bring benefits to our business strategy.”
Megapuesta will be the first licensed Colombian operator to offer its entertainment through Rappi´s platform.