Jul 25 / 2017
Latest News /

BtoBet discusses new leading partnership in Nigeria

During its exclusive roadshow and the VIP dinner organized in Lagos, BtoBet presented the new technology features of its platform to existing clients and tightened new partnerships with local companies willing to develop their business in the region and acquire new market share with BtoBet.

With 150 million mobile users in the area – 52% of the population – and an increasing interest in mobile shopping, the Nigerian gambling market is showing clear signals of being ready to step towards mobile and online. However, the evolution from retail to mobile is challenging; in fact, it requires more than a simple creation of a mobile page.

John Camara and Alessandro Fried

If you wish to have an insight into the Nigeria gambling market, download the Interview here “BtoBet interviews John Kamara on Nigeria’s betting market.”

During the recent show in West Africa, local operators had the possibility to discover how to expand their business in Nigeria with the right tools and fitting technology. BtoBet’s chairman Alessandro Fried was a speaker in the panel “Making the most of growing opportunities in Africa”, showing his vision about how local operators must be prepared to step into the developing scenario towards mobile.

Commenting on his point of view, Fried highlighted:                                                                                                                                                           To win in mobile, the Nigerian licensee needs to focus on the maximization of the experience in shop but at the same time must push the player to move from the shop to mobile, through native apps. In this perspective, a mobile app is no longer a nice-to-have, it is now a must-have”. And he added, “The right technology can provide the support to enable the delivery of the most effective betting proposal to players. Operators must be able to create a cross-channel experience for their users that allows licensees to avoid losing track of all the activities of the players, as they move between channels.”

Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Share this entry: gplus-button facebook-button linkedin-button twitter-button
or go back to NEWS page
Array
(
    [0] => stdClass Object
        (
            [ID] => 136516
            [post_title] => Gaming revenues in Malta to drop 12% this year amid COVID-19
            [post_date] => 2020-05-29 09:36:22
            [post_name] => gaming-revenues-in-malta-to-drop-12-this-year-amid-covid-19
        )

    [1] => stdClass Object
        (
            [ID] => 136523
            [post_title] => Condor-Gaming & Play'n GO announcing the promising partnership
            [post_date] => 2020-05-29 09:08:19
            [post_name] => condor-gaming-playn-go-anouncing-the-promising-partnership
        )

    [2] => stdClass Object
        (
            [ID] => 136511
            [post_title] => Philippines' Duterte to ease lockdown measures from June 1
            [post_date] => 2020-05-29 08:35:11
            [post_name] => philippines-duterte-to-ease-lockdown-measures-from-june-1
        )

    [3] => stdClass Object
        (
            [ID] => 136469
            [post_title] => Affiliate Grand Slam: Meet Yancy Naughton
            [post_date] => 2020-05-29 07:28:51
            [post_name] => affiliate-grand-slam-meet-yancy-naughton
        )

    [4] => stdClass Object
        (
            [ID] => 136497
            [post_title] => Sigma lança o terceiro pilar em seu portfólio de eventos: SIGMA LATAM
            [post_date] => 2020-05-29 07:18:01
            [post_name] => sigma-lanca-o-terceiro-pilar-em-seu-portfolio-de-eventos-sigma-latam
        )

)
Book pass today!
今天就预订你的门票
Affiliates register free.
Low fee for all other delegates.
Find out now.

网上代理注册免费
其余参与代表也只需要很低的价格
Book Your Pass!

latest magazine

SiGMA Aftermovie

Upcoming Events

Digital Summit

04/06/2020

Coming to a screen near you soon, SiGMA-ICE Asia DIGITAL is designed to bring East and West iGaming trends on the same virtual table.

Learn More