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BtoBet to expand reach into Peru

Peru set to become next white market

BtoBet has announced plans to expand into Peru. As one of the leading experts in the LatAm market, BtoBet has also attended this year’s PGS in Lima, meeting different established operators eager to take an opportunity to expand or enter the Peruvian iGaming market once the time is right.

Peru is set to become the second white market in the region. And while the prospect of the imminent regulated scenario is interesting enough, this alone does not guarantee that operators will reap the benefits from their investments.

BtoBet’s Chairman Alessandro Fried stated that despite the iGaming scene in Peru being still at an early stage due to the lack of a proper regulatory framework, it will only be a matter of time until the market enters a fully regulated stage. “Together with some leading operators, we are setting the basis to enter the market once the opportunity arises. PGS has been the ideal setting for us to meet and strengthen ties with prospective operators keen on venturing in the Peruvian market using us as their technical partners,” said Fried.

He further stated that although the country has largely improved its infrastructure, particularly in terms of its broadband and mobile technology, there are a number of elements that operators must ensure to place on top of their agenda before venturing in the Peruvian market. “Operators must ensure that their technology is jurisdictionally scalable, and feature a wide range of international payments. All this whilst having a deep understanding of local players’ preferences, and adjusting their activities accordingly.”

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