Casumo partners with Fast Track to implement the provider’s innovative CRM platform as the centrepiece of its CRM and player-engagement activities
Fast Track will be providing Casumo with a bespoke solution that allows the operator to tie individual “moments” into a player’s unique lifecycle. This sits at the core of the operator’s engagement strategy and allows marketers to engage players with the right communications or offers at the right moment through the right channel. Fast Track’s CRM solution has been designed and developed specifically for the iGaming industry and allows operators to deliver a truly personalised experience to their players. This can all be achieved from a single place, allowing for greater efficiency.
Casumo is considered an innovative leader in the global online gambling industry and has experienced rapid growth since it first launched in 2012. The partnership with Fast Track is the operator’s next step in the aim of enhancing its superior player experience and engagement strategy, which has always been central to the brand.
“We have been looking for a CRM platform tailored to our approach of retention, but also to take into consideration the specificity of our industry. We believe Fast Track is the only company sharing our vision of player engagement and how we should take care of our players,” says Ludovic Diler, Player-Engagement Lead at Casumo. "We want the customers to decide how and when we should engage with them using smarter data models, greater automation and advanced churn prevention AI. Fast Track CRM can deliver in all aspects and we are eager to leverage the added capabilities it offers,” continues Diler.
Simon Lidzén, CEO and Co-Founder of Fast Track says, “Working with operators like Casumo is a fantastic opportunity for us to demonstrate how much our platform can do. Casumo is a thought leader amongst online casinos and has some very interesting ideas about how they can use Fast Track CRM to their advantage. I am sure that further empowering their team with increased automation and real-time engagements will bring about some really exciting moments for players.”