Feb 10 / 2017
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Catena Media acquires casino affiliate newcomer of the year slotsia.com

Fast growing online performance marketing and lead generation company Catena Media further consolidates its market leader status in Sweden strengthening its position with the acquisition of Slotsia.com and its related assets.
Europe’s fastest growing lead generation company will have all the assets of the Swedish focused casino affiliate consolidated by the 1st Feb 2017. The secured assets are expected to generate sales of around €300,000 within the first quarter of 2017 with a pre-tax profit margin of more than 75%

Catena Media stand at SiGMA 2016

Catena Media stand at SiGMA 2016

Slotsia.com was founded in 2015 with a vision to become Sweden’s premier free play casino guide. They offer engaging gaming industry news, casino guides and casino Top Charts.

The terms of the acquisition see an upfront payment of €3,575,000 that will be paid as a cash consideration together with the transfer of the assets. Additionally, an earn out of maximum €5 million is in play which will be based on revenue performance for a period of two years. The sellers need to generate a revenue growth in excess of 130 percent within that period in order to achieve the full earnout amount.

Robert Andersson, CEO of Catena Media said: “We work continuously to identify attractive acquisition prospects that complement and strengthen our portfolio. Slotsia.com has demonstrated a solid growth, with an interesting content offering. This acquisition consolidates our leading affiliate position in Sweden even further.”

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