Cherry’s XCaliber signs its first partnership

The new business B2B division services of Stockholm-listed Cherry AB, XCaliber, has signed its first deal to provide the Swedish daily fantasy sports platform, Helsingborg-based FSport their marketing platform ‘Omarsys’.

XCaliber is a specialist division of Cherry which was launched back in November 2016 and focuses on player management and acquisition services. Their aim is to be able to produce new performance related tools helping industry stakeholders to optimize performance and manage game portfolios. This three-year deal will involve the use of XCalibur’s leading affiliate tracking software Omarsys.

Omarsys, a performance tracking tool, was developed using the most modern technology available. The best features expected from tracking platforms can be found within along with real-time reporting, instant analytics and flexibility to service any vertical’s marketing including tracking needs.

XCaliber CEO, Dario Aruda commented on the FSport partnership saying: “We’re delighted to be launching our innovative Omarsys software tracking tool with FSport, our first ever external client. We are confident FSport will enjoy success with the same technology platform and services that have helped make Cherry iGaming’s brands to grow so successfully in recent years.”

FSport CEO, Hampus Hägglöf stated: “FSport is a daily fantasy sports platform and we know there is great interest in this vertical. We were very impressed with the technology behind Omarsys and the potential it has to help grow our business.”

Have you attended SiGMA last year? Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

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