ComeOn exits the UK market

iGaming brand ComeOn, acquired by Swedish company Cherry AB in 2016, sees UK regulatory environment as too volatile

ComeOn who has been operating under a UK license since 2014 with brands like, and has decided to exit the UK market to focus on more favourable markets. ComeOn today holds licenses in Sweden, Denmark, Malta and Schleswig-Holstein as well as a sports betting licence in Poland.

Lahcene Merzoug, CEO ComeOn

“UK is a very mature and highly competitive market and the financial risks are big. We have never had a non compliance breach, but we’ve seen competitors being fined big numbers and that creates uncertainty. At the same time the UK-license has lost it’s symbolic value. Before you almost had to have one to be looked upon as a credible company. Today we hold licenses in many european countries and given that the UK has never been a big market for us, it’s a wise move to put our focus elsewhere”, says Lahcene Merzoug, CEO at ComeOn.

ComeOn is a leading player in the rapidly growing market for online gaming via mobile, tablet and computer, with well-known brands and strong positions, primarily in casino and sports betting. ComeOn's extensive brand portfolio includes brands like:,,,,,,,,,,,,,,,,,,

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