Land-based and social casino stalwart poised to conquer third vertical
One of America’s most successful land-based and social casino suppliers has announced plans to licence its proven portfolio of games and customisable tools to real money gaming operators.
Arizona-based Design Works Gaming (DWG) has been creating popular titles for bricks and mortar heavyweights including Aristocrat, iGT, Konami, Novomatic and Scientific Games since it was founded in 2005 by Las Vegas veteran, Troy Zurawski.
In recent years it has moved seamlessly into the world of social casino, creating commercially effective content and a series of unique promotion and retention features for three of its own consumer-facing brands, Diamond Sky Casino, Spin Vegas Slots and Super Scratcher Casino.
Armed with a wealth of player data and an enviable track record, DWG is applying for a GB Gambling Commission licence and has appointed former Realistic Games executive, Andy Harris, as its UK CEO.
Harris is now working with the team to deliver a portfolio of DWG’s top performing games from land-based and social into the real money market.
“For online real money brands Design Works Gaming is currently the best slots supplier they’ve never heard of. But from the excitement we are generating among those with whom we’ve already had conversations, we won’t remain a secret for very long,” Harris said.
DWG had a number of successful meetings with leading operators during the annual industry show ICE London in February, with many showing a particular interest in the company’s promotional tools.
“We have a huge selection of proven revenue generators that enjoy an enduring popularity with players from all demographics, in a wide number of markets. Having prospered in the tough social casino environment as an operator ourselves, we have a wealth of player data which we use to perfect our games,” Harris added.
“These and our unique player-focused tools are very attractive to online RMG brands looking for fresh content that stands both the challenges of an increasingly difficult industry and the test of time.”
All of DWG’s games are created in-house at its Scottsdale headquarters. More than 70 percent of its maths models are unique to each single game, with an incredible 110 titles produced during 2018 alone.
However, the supplier has plans to only roll out the best of these. It will also be offering operators of all sizes the opportunity to licence games on an exclusive basis.