Disrupting the iGaming industry

Affiliates, operators, and suppliers set to converge in Las Vegas this October

Since its inception on an obscure Caribbean island in 1994, online gambling has had its detractors. Critics bemoaned the fledgling industry as a potential pariah that would prey on unsuspecting players. State legislators and governments fretted over the lack of oversight that online gambling would enjoy and Las Vegas feared that the new digital frontier would cannibalise the brick and mortar casinos.

Boy, how things have changed! In little more than 3 decades of iGaming's presence on the web, the barbarians are not at the gate, the casinos are still standing, and internet gambling is as transparent as its Las Vegas counterparts. In the meantime, the iGaming market has expanded beyond all expectations. According to Statistics, an online statistical platform, the global iGaming market is expected to be worth $55,327 billion by 2020.

Innovation is driving this lucrative market with enticements ranging from new iGaming opportunities and the promise of virtual reality being driven by 5G technology. In addition to the traditional stable of sports and casino betting games, the iGaming industry is constantly adding new venues to satisfy its international cadre of loyal fans looking for new and exciting iGaming opportunities coming down the pike.

Disruption in the iGaming industry

All the latest games and technology will be on display at the Global Gaming Expo (G2E) being held in Las Vegas on October 14-17 at the Sands Expo and Convention Center. Themed "Disruption", the event will display the latest in what's happening globally in the iGaming international community. From traditional casino fare to sports betting, non-gaming amenities and digital products, vendors will have the opportunity to display their wares to key decision-makers comprising commercial and tribal gaming professionals, VC's and industry executives from around the globe. Sponsored by the American Gaming Association (AGA), the event's theme will be "Disruption", an apt moniker given the current state of the industry's constantly evolving and fast-moving landscape.

Exhibitors will include disruptors such as Optimove, Unity Technology, NRT Technology Corp, and Euro Games Technology. The expo provides industry participants with a unique opportunity to talk to iGaming influencers up close and personal in order to get ahead of the curve and discover the hottest trends that are sure to be the next wave in the iGaming landscape.

 Cryptocurrency in a blockchain-dominated Industry

The expo will offer educational seminars and give attendees a first-hand glimpse of the newest industry trends and the latest technology.  Among the subjects that will dominate the expo is the future of blockchain in the iGaming industry. With the US Supreme Court's lifting of the ban on betting on sporting events, the iGaming industry is preparing to become a major disruptor of blockchain technology.

In an article published in Hackernoon, gaming writer Mina Down penned a piece entitled "Will iGaming Drive the Mainstream Adoption of Crypto Currency?". The article argues that cryptocurrencies played a big role in iGaming as far back in 2013. Even back in the cowboy days of crypto, iGaming accounted for 50% of all transactions. This is sure to dominate the playing field in the years ahead as Bitcoin goes mainstream. In September of this year, the H0n. Joseph Muscat, Prime Minister of Malta, when speaking at the UN assembly, raised Malta's move to set up as a Blockchain Island. He went on to declare that the nation is the "first jurisdiction worldwide" to regulate the technology that "previously existed in a legal vacuum." Long recognised as an iGaming disruptor, his decree will lead the way in making Bitcoin a major player in internet gambling.

Needless to say, blockchain technology will be a popular subject of discussion this October in Las Vegas, so if you're an affiliate, operator or supplier we'd love to .

About SiGMA:

The next SiGMA – World’s iGaming Village show is taking place in Malta between 27th and 29th November 2019.  Visit our website to reserve Delegate and Affiliate Passes.   You can also choose Sponsorship and Exhibitor opportunities.

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