Ex-Liverpool and Marseille striker joins fast growing sportsbook for media and events partnerships
The former Liverpool and Marseille striker and Champions League winner will add his energy and competitive spirit to Betiton’s branding efforts. The addition of Djibril Cissé to the Betiton squad is another positive step in the group’s ambitious plans for growth and development.
Arnaud Serour, CEO & co-founder of Betiton, said: “Djibril Cissé is not only a major football star who has had an incredible career playing for some of the biggest clubs in the world, he has also overcome major injury setbacks and for us is the embodiment of determination and character. We have been working with him daily for the last few weeks, he’s a joy to work with and develop ideas and is also a fantastic human being.”
Djibril Cissé said: “We connected immediately with Arnaud and his team. I’ve been struck by Betiton’s motivation and vision to be a leading operator in the gaming industry. I am confident we will reach those goals and am really looking forward to it. Game on!”
Djibril Cissé started his playing career with Auxerre in France, a club renowned for developing youth talent. He went on to play for some of the biggest clubs in the world such as Liverpool, Marseille and Greek giants Panathinaikos and is also a French international.
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