EnergyCasino has entered the fast lane with their sponsorship of Team Jocke Mangs for the 2016 Porsche Carrera Cup Scandinavia. Two Porsche Carrera racing cars, plus support trucks, are fully wrapped in the eye-catching yellow and black EnergyCasino scheme, and they are proving to be the centre of attention at every race.
This marks EnergyCasino’s first venture into the world of motor sport and is already delivering results. The high profile performance of Jocke Mangs, and his team mate Fredrik Larsson, driving the black and yellow Porsches is turbo-charging the brand’s exposure in the important Scandinavian markets.
The team at EnergyCasino have approached the sponsorship opportunity with their trademark enthusiasm and flair, and the entire project is part of a well thought out long-term plan. The EnergyGirls, Energy brand’s own in-house promotional models, have been taking to the race racks as grid girls, dressed in their stunning black one-piece cat suits. Needless to say they have been a huge hit with the race fans.
Producing large volumes of fresh, original and genuinely interesting content is an important part of the Energy team’s vision for the future. Getting involved with such a high-profile and exciting sport has been a gold mine of content for the Energy team, providing a steady stream of engaging videos and photographs for use on social media, not to mention a great theme around which to build tournaments and promotional offers.
Through supporting teams like Jocke Mangs, with significant financial backing, the Energy team are building a solid and reinforced permanence in both existing and potential player’s minds. Though the main business platform is online, growing a tangible, real-world presence is adding massive value in terms of trust, integrity and good will. The Energy team know that online gaming is an increasingly saturated market, that as it matures customer loyalty will become ever more important, and it will be critical to build relationships with players that go beyond the immediate environs of the web site, and reach out into the real-world.
Sponsoring Team Jocke Mangs is just the start of an ambitious new long-term brand building strategy for EnergyCasino that will also encompass the soon to be launched EnergyBet, the new sportsbook offering from the Energy team. Though two distinct businesses, they will be co-branded to increase the effectiveness of all Energy projects. The aim for the Energy brand s to become a household name in Europe, and for EnergyCasino and EnergyBet to take on the top players in their respective markets. Judging by recent performance, they are well on the way to achieving that goal.
EnergyCasino will exhibit again at SiGMA. Register today and meet their team during SiGMA16 taking place in November.