Briefing will discuss marketing in the aftermath of GDPR and being ahead of the game for ePrivacy Regulation
The Enteractive Breakfast Briefing: The responsible approach to customer engagement within the iGaming industry, will take place on Wednesday 12th September at The Palace Hotel Sliema, Malta, 8.30am.
The briefing will explore the most effective and safest ways for iGaming operators to engage with their customers following the enforcement of GDPR.
Enteractive CEO Mikael Hansson will chair the discussion, with Think Privacy legal expert Alexander Hanff and FAST TRACK Co- Founder Simon Lidzén joining the panel.
The guest speakers will examine the immediate fallout following GDPR’s requirement for valid consent when companies contact their customer base, which in some markets has resulted in an 80% loss of a marketing database. Both industry professionals will highlight alternative legal options to consider when sending and handling marketing material.
In addition, the panel will also be looking into how operators should be preparing themselves for the upcoming EU ePrivacy Regulation (ePR), which will impact those who engage in electronic direct marketing and is likely to be enforced in 2019.
Enteractive CEO Mikael Hansson said: “There’s no doubt that GDPR has had a major impact on the iGaming industry, and with further regulatory changes in the pipeline, the way in which operators communicate with their customers will become increasingly scrutinised.
“Obtaining valid consent can be difficult to obtain and brings a number of risks to operators, including the severe loss of a marketing database.
“Our latest Breakfast Briefing aims to examine the current climate and highlight the safest and most effective ways for companies to talk to their customers, ensuring they are compliant with the new rules and avoid hefty fines.”
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