EquiLottery revamps its corporate identity and revolutionises its mission to enhance customers experience
Rebranded as EquiLottery Games, the company will expand its pioneering vision for live sports lottery games from a single horse racing product to now include baseball, basketball, football, golf, hockey, soccer and stock car racing.
These games are built on the same platform as Win Place Show, EquiLottery Games’ pinnacle product based on the results of live horse racing.
This month has been revolutionary for the online lottery industry. Just last week, Scientific Games Corporation announced that Washington’s Lottery has extended the Company’s contracts for instant games, licensed brands and services.
EquiLottery Games CEO Brad Cummings commented, “We have always been a future-focused company, leading the way on products that combine the excitement of live sports with the lottery draw experience.”
Cummings continued, “Our original vision was to introduce live horse racing to new fans through government lotteries. We have now expanded our offerings to include lottery games based on all live sports.”
Cummings concluded, “This solves a pain point for lotteries by allowing them to offer a form of sports wagering through their existing statutes and retail channels with low-risk games designed to appeal to their player base.”
EquiLottery Games will now introduce six new games for lotteries to offer their players in addition to Win Place Show. The team sports game allows players to buy lottery tickets based on a slate of ten games from the big five professional sports in the U.S. — baseball, basketball, football, hockey and soccer.
EquiLottery Games has emerged as an industry leader for new live sports category for state and provincial lotteries. Creating a series of live sports games protected by US and Canadian patents, EquiLottery Games supports its’ lottery offerings through a series of products and services. These include systems integrations, mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.
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