Colombian market leader Betplay launches Espresso Games content
The renowned online game portfolio of the Italian provider Espresso Games is available since the beginning of May on the digital platform Betplay, a prominent operator and sponsor of the Colombian national team. In the coming weeks, more captivating games will be added, among which the new common-draw lottery and the exclusive REELPOT slot that was presented last month in Fadja. The agreement follows a series of high-level additions from the content provider, as well as a bespoke project to customise the games to supply the leading Colombian operator a personal and tailored experience.
Carlos Mora, Director of Product and Online Operations at Betplay, said: "We have strong growth in the Colombian market, and we cannot be more satisfied to add Espresso Games, a leading international provider of slot and casino games, to our portfolio.
BetPlay’s expectations with this integration are to deliver world-class entertainment to Colombian players and maintain its position as the leading betting house in Colombia, with the best content of high-quality sports betting, slots and casino games. The organisation believes this alliance to be an excellent opportunity to enrich the value we offer in the competitive Colombian market."
Vera Motto, Regional Manager LATAM of Espresso Games, said, "Partnering with such an established name in Colombia is an honour, and we are thrilled about the mutual opportunities this collaboration provides. We launched some of our classic titles such as 12 Number Roulette, as well as exciting new games, among which the RACEPOT® tournament slots truly stand out. All of them have been very well received by Colombian players and this, on the one hand, allows our client to offer their players an experience of diverse and alternative games and on the other hand, confirms once again that Espresso Games' content is popular in various global markets.