Betsson Group CEO Jesper Svensson looks back on a challenging yet rewarding 2020 on SiGMA TV's 'Executive' series
In the first of our exclusive new 'Executive' series, Jesper Svensson CEO of Betsson Group joins SiGMA TV to look into how the company approached and thrived in the midst of the unprecedented changes of 2020.
As the head of one of the largest iGaming companies in Europe, Jesper has unique insight over the entire market. Today, he took some time out of his busy schedule to share some of these observations in a rare media interview.
The digital evolution of the gambling industry
When asked how has the gambling industry evolved from the viewpoint of his position, Svensson (pictured to the right at the SiGMA 2019 iGathering Malta) replied:
The transition now has really moved forward faster this year, but it was happening before COVID as well it was every year - digital gaming was growing at a much more rapid rate than offline. Both online and offline has been growing though throughout he years and is still expected to keep growing.
Gaming and COVID-19
When asked about how the digitalisation of communication and its effect on the gaming industry in light of COVID-19, the CEO replied:
I think gaming and what we work with on the digital side have got a boost out of that [...] We have seen a transition of offline gaming to online gaming. Digital gaming has had a very good year in a very very challenging time and I think it is a testament to the industry, it shows the sustainability but it's an outcome of digitalisation. It's a simple as that.
Moreover, the COVID-19 pandemic has produced seismic waves when it comes to the way we work and run businesses. Undeniably, remote working has characterised this period in time. When asked what are high-level iGaming executives like himself changing about the way they run their businesses, Svensson replied:
We will be more flexible in how we approach this because I think the traditional 9 to 5 is challenging to go back to how it used to be. So, we will find a way where we have a hybrid model for this. [...] People have been working from home this year and it has been working really well.
The gaming market in 2021
As someone who has access to more industry information than most, where does he see the market headed in the next year?
I think from a company point of view, we have so many exciting things happening [in 2021]. We are going to launch a range of new markets, we are going more into the B2B side as well particularly with our sportsbook which we develop in house. So we are going got supply that as a new business vertical. [...] I also think what we have seen, the change in from offline to online, will be sustained in 2021.
Watch the full episode below:
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