Popular online casino operator to use technology and service provider’s smart Business Intelligence platform
FAST TRACK has extended its partnership with online casino operator, Twin, who will use FAST TRACK Business Intelligence its powerful data science and visualisation solution.
The agreement builds on the existing relationship between the two companies, with Twin using Fast TRACK’s powerful real-time CRM platform and services following a deal signed in January.
FAST TRACK Business Intelligence allows online gaming operators to follow real-time trends through a unique segmentation model which includes the ability to review player sessions, and predict future player behaviour and value, via a huge range of dashboards that display various KPIs.
Simon Lidzén, CEO of FAST TRACK, said: “We are delighted to have built on our successful partnership with Twin and now provide the operator with FAST TRACK BI. This will allow Twin to follow trends and statistical data in real-time, meaning they can react quickly and with confidence to what the stats are telling them. The fact that Twin has extended its relationship with us shows that our products and services are second to none and that they are helping operators to improve engagement and drive growth.”
Marcin Jablonski, Chief Brand Officer at Twin, said: “We have been really impressed with FAST TRACK’s CRM platform, so it made sense to extend our relationship to include its Business Intelligence solution. We believe being able to access trends and stats in real-time will give us the ability to stay ahead of the game, and FAST TRACK’s data science models means we can get actionable insights out of the box.”
Before launching standalone CRM and Business Intelligence products, FAST TRACK provided its technology and management services to online casino brands Metal Casino, Ikibu and Casino Calzone.