Former Stars Group chief Rafi Ashkenazi joins Blueribbon as strategic advisor

BlueRibbon Software, the B2B marketing platform provider, is pleased to announce the addition of gaming industry veteran Rafi Ashkenazi as a strategic advisor

Coupled with his exceptional market expertise, extensive knowledge and BlueRibbons outstanding player engagement offerings, Rafi is sure to play a pivotal role in the future successes of the company and its ever-expanding footprint across the gaming landscape.

Rafi, having most recently served as the Chief Executive Officer of The Stars Group. His tactical efforts saw the Canadian operator grow into an international multi-vertical giant, having been recently merged with Flutter Entertainment.

0 (3)With a track record second to none, he brings with him his extensive gaming experience, spanning a series of c-suite management positions. Rafi will add to the strengthening of the BlueRibbon brand and its fast surging online presence as a leading marketing and gamification platform across regulated markets world-wide.

“We at BlueRibbon are thrilled to have such a visionary and gaming specialist share in our passion to provide operators and players alike with innovative, next-level engagement tools. Not only does Rafi bring with him an astounding amount of industry achievements and groundbreaking experience but an insightful eye into the business at large.” says Amir Askarov, co-founder, and CEO of BlueRibbon Software.

Within the gaming industry, specifically in the newly regulated markets, existing engagement tools are limited and lack the flexibility that operators require. Through BlueRibbons unique and innovative solutions, operators now have the ability to better differentiate their brands and seamlessly adapt to the ever-changing regulatory landscape.” says Rafi Ashkenazi.

About SiGMA Africa:
SiGMA is heading to Africa in 2022! With a record for attracting an audience from over 80 countries, SiGMA has the potential to set the stage with a global guest list of some of the best operators, suppliers, affiliates, regulators, and thought leaders in the gaming sector - bringing high-end innovation to the African gambling industry and driving sustainable growth throughout its nations.   

 

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