New gamification tool will launch with ScandiBet.com
iGaming specialist Gamanza has announced the launch of its gamification tool with ScandiBet.com. The plug-and-play application went live with ScandiBet in June.
Customers that make casino and/or sportsbook bets on the ScandiBet website will gain Viking themed-reward points, called Viking Coins, that can then be exchanged for a selection of bonuses, free spins and free bets or can be exchanged for prizes such as merchandise, holidays and electronic goods in the Reward Shop. The software is designed to enhance player lifetime values and dwell time on site.
“It is becoming more and more important for operators to create their own unique identity to attract the players and to keep them playing,” said Gamanza founder Magnus Lindberg. “We know that gamification is really important to some players and Gamanza’s gamification software opens up an exciting route to increased loyalty and customer satisfaction.”
Operators can use the data from player activity on their site and translate them into points, tokens or credits, and levels of achievement. Also, Tournaments, Magnifiers and Daily Challenges are important modules and each programme is configurable by the operator to suit their own needs.
“We’re really happy to be working with Gamanza on this project,” said Erik Gilstring from ScandiBet. “Over the last few days we have received a lot of positive feedback, many customers seem curious and are asking about our new progression bar and reward shop. We have already seen good activity on the rewards platform and we are sure this will prove popular with our players.”
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