Scout Gaming and Metric Gaming target U.S. betting market
Scout Gaming and Metric Gaming have entered into a partnership agreement primarily targeted at the regulated US market.
The agreement provides both companies with shared access to each other's products and allows them to establish a leading global offering consisting of sports betting fantasy sports and pool betting.
Scout Gaming and Metric Gaming have experienced an increased demand for their respective products in the US following the lift on PASPA. Since fantasy sports have a long-standing heritage in the US market, it is expected to remain an important part of the gaming market going forward.
The milestone merger comes shortly after Metric Gaming acquired $10 million in funds to support its stateside strategies.
The partnership states that Metric Gaming and Scout Gaming will jointly develop new products. Furthermore, as part of the agreement, Metric Gaming will provide traditional sports betting products for Scout Gaming’s Betflex application.
Scout Gaming CEO, Andreas Ternström remarked, "We are experiencing interest from operators ready to launch a sportsbook offering in the United States as well as parties that have already launched."
Ternström added, "Metric Gaming has a world-class sportsbook which, like our platform, is based on the latest technology. Through the collaboration, a leading offer for the American market, where Metric Gaming resides, will be created. At the same time, Scout Gaming gets an even broader offering for the European market by gaining access to sports odds."
Metric Gaming's CEO, Martin De Knijff commented, "We see great potential in the partnership with Scout Gaming since our products complement each other perfectly. To come up with a full-scale offering consisting of the two best products on the market is something I believe will be nothing short of successful."
Metric Gaming’s global executive team will be presenting the company’s top-class technologies and services at G2E Las Vegas, Stand 2823, which takes place at Sands Expo from the 9th – 11th October.
Check out our latest events in the videos below: