Scientific Games Corporation transforms its sports betting portfolio with the implementation of a dynamic team in Gibraltar
Further extending the firm’s global operations, SB Digital create sportsbook operations team in the gaming hotspot. The new team will support customers directly with a sportsbook operations service to further grow their business.
The creation of the operations team instantly builds on the company’s world-class sports betting products. Services include a fast-to-market, full-stack sportsbook portfolio that includes sports betting, portal, mobile betting, and retail services.
Presently, SG Digital can manage an entire Sportsbook operation for multiple customers, leading to long-term success.
Keith O’Loughlin, SVP Sportsbook for SG Digital, said, “Given the massive opportunity in the U.S. and the continued success of existing markets, the addition of Sportsbook Operations is a natural step up for our business. The team will work directly with our partners to operate and run their sportsbooks, ramping up the value of sports betting for everyone involved. It’s a new ball game, and our partners have asked to tap into our vast knowledge to help with day-to-day sportsbook operations. Now, we’re completely equipped to offer that capability and support customers in growing their business like never before.”
Stuart Weston has been appointed as Vice President of the company’s Sportsbook Operations. Weston is an industry veteran with over 20 year’s experience, holding firms such as Superbet and William Hill under his belt. Weston will lead the fresh and spirited team to maximize sports betting operations output and prepare for continued global growth in the sports betting market.
The sportsbook operations team are equipped with the experience and expertise to create a customer focused service. The move reflects SG’s deep commitment to improving the sports betting industry as well as its recent appointment of Barry Cottle as CEO.
SG is a global favourite in technology-based gaming systems, table games, table products and instant games and a leader in products, services and content for gaming, lottery and interactive gaming markets. SG offers a fully integrated portfolio of technology platforms, robust systems, engaging content and professional services.
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