New sportsbook offers different take on the odds market for World Cup
Gaming Innovation Group (GiG) has released their new sports betting platform on Rizk.com, the company’s own brand. The product has been lauded as the most advanced and disruptive sportsbook of the last decade and will offer a different take on the odds market for the World Cup.
The platform, which has been under development for the last 18 months, will be made available to external operators at a later date. During the tournament, it will offer a range of proprietary unique markets, with GiG pledging to keep open a number of ‘never suspend’ markets, including the outright tournament winner.
The innovative product integrates the ultra-responsive, highly flexible, scalable and data-driven platform services, which will reap immediate rewards by supporting the operators to outperform the competition by creating an outstanding user experience.
Its multi-tenant system is implemented using microservices architecture and uses the ‘actor model’ to handle millions of messages in a highly concurrent distributed manner, guaranteeing linear scalability to meet future demands.
The GiG Sports portfolio consists of three brand new modules which can either be integrated as standalone products or bundled together with GIG Core (previously known as iGaming Cloud) for a complete solution. These include:
- GiG Sports Connect – Proprietary in-house odds and aggregated odds and data service giving operators the opportunity to approach the market any way they want, as well as the freedom to choose their odds for every event and market imaginable.
- GiG Trader – State-of-the-art, proprietary trading tools and risk management platform, built to optimize user experience and responsiveness to increase performance.
- GiG Goal – Mobile-first front end and middleware solution. Highly responsive with integrated machine learning for personalization and optimized user journey.
Endre Nesset, Director of Sports at GiG, says: “Building on our experience from both the operator and platform perspectives, we have come up with what we believe is the ultimate sportsbook solution.
We have created a highly flexible, scalable and significantly advanced platform. Operators will have the freedom to personalise their offering to optimise the user experience. This way they can focus on marketing their brands and driving revenue.
We believe our trading tool is more responsive than anything out there. We are poised to disrupt the market in a big way and are extremely confident that we will make a huge difference to the way sports betting is experienced today - and in the future.”