GiG secure Trustly’s payment innovation


GiG provides Pay N Play option to operators to enhance UX and compliance

Gaming Innovation Group (GiG) partnered with payment provider Trustly to incorportate its ground-breaking Pay N Play system. The system enables players to optionally register and pay through their online banking accounts in Sweden and Finland and soon to be Germany.

The simple yet effective system will permit GiG’s customers to further enhance acquisition, boost loyalty and remain compliant.

SiGMA iGaming GiG secure Trustly’s payment innovation GiG stand SiGMA17.

The technology is available to operators on the GiG Core platform, with GiG’s in-house brand Kaboo live from today. Moreover, GiG has imminent plans to offer this service to other external and internal operators. GiG’s plans to turn its in-house brand Thrills into a purely Pay N Play operator in Finland, Sweden and Germany.

Trustlys Pay N Play system has been sought after by leading firms in the industry. Just yesterday, Omnia also announced their plans to integrate the innovative system.

The new system allows instant customer sign-ups without the time-consuming and frustrating registration process. New customers can register and deposit funds instantly and safely. The login process is also made simpler as players now have the option to use Bank ID as a speedy way to log in.

CEO of GiG, Robin Reed remarked, “Pay N Play will revolutionise the registration experience for players and enable higher conversion and retention while reducing churn. With instant deposits and withdrawals, this new system makes our promise “to provide fair and fun gaming for all” stronger.

Both deposits and withdrawals will become instant transactions, empowering players and simplifying their experience. The platform provides the above services while at the same time, retains the registration and security protocols through KYC requirements which are fulfilled with data direct from a player’s bank. The need to scan any documents for upload as part of the registration process will become an archaic concept.

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