GiG sign agreement to supply marketing compliance technology to Kindred Group
Gaming Innovation Group Inc., GiG, will be providing its innovative B2B marketing compliance technology for Kindred Group, following an agreement between the companies. Through this partnership, Kindred will deploy the GiG Comply self-service monitoring solution to track affiliate activity and content for its brands.
Kindred will benefit from the GiG Comply software, which can scan up to 30,000 web pages daily, a list of locations where any of its brands are mentioned is compiled on a daily basis. Kindred will therefore protect its brands online in an ever-changing environment, helping them to remain compliant.
Ryan Henderson, Head of Affiliates at Kindred Group said “I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our affiliate activity is compliant and sustainable.”
Richard Brown, Chief Operations Officer at GiG, said “We are delighted to have partnered with Kindred Group to support them to protect their brands and end users. Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment. Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes.”
Gaming Innovation Group Inc. is a technology company that provides products and services throughout the entire value chain in the iGaming industry.