Operator increases media budget on the heels of of re-regulation in Sweden
Global Gaming has increased its media investment following the recent partnership with award-winning media agency Tre Kronor Media in Sweden.
The large marketing budget will be used for supporting the company’s growth and expansion plans, as it seeks to gain market leadership in the Swedish market before re-regulation in 2019.
This agreement will include all of Global Gaming’s B2C brands active in the Swedish market. These brands include the innovative and award-winning Ninja Casino and Global Gaming´s latest brand, SpelLandet, which recently launched on an MGA licence.
Morten Madsen, CMO of Global Gaming, said: “Partnering with Tre Kronor Media is a natural development for Global Gaming. Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise."
“With the addition of Spellandet.com to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation."
Tre Kronor has received the Media Agency of the Year Award 7 times, including for the last 3 consecutive years, 2015-2017.