Greentube and Mount Airy Casino Resort signs social platform partnership
NOVOMATIC subsidiary, the interactive division and leading full-service provider in online gaming, mobile devices and iTV entertainment Greentube, has announced its partnership with Mount Airy Casino Resort.
Located in Mount Pocono, Pennsylvania, Mount Airy Casino Resort is an AAA 4 Diamond casino resort. The partnership entails creating a custom social casino platform using Greentube Pro which is the company’s private label social casino solution.
Executive Vice President and General Manager for Mount Airy Casino Resort John Culetsu said: “The partnership with Mount Airy Casino Resort and Greentube will enable players anywhere in the United States to enjoy the gaming experience we offer at Mount Airy. This platform keeps us ahead of the gaming curve and, through Greentube, we will be able to engage players through multiple digital channels from any location around the country.”
With this partnership, Mount Airy and Greentube plans to develop a customized digital gaming platform that mimics the same look and feel of the game offerings of their land-based establishment. Greentube Pro will power the casino’s social platform and will engage players across all platforms and devices.
The platform will be designed by Kenny Huang, the CEO of BlueBat Games and his team which is a subsidiary of Greentube and will allow in-game marketing capabilities through multiple channels. The platform is designed to track using the evolution of modern life that now offers shopping, socializing and all the conveniences of a mobile device. It aims to attract new guests while also providing an added element for their current guests.
Greentube North America President of Market Development Gabriel Cianchetto stated: “We have committed to create a custom solution that meets the marketing and revenue needs of Mount Airy Casino Resort. We will look to Blue Bat Games to create a customized gaming platform that reflects the spirit of Mount Airy Casino Resort and replicate many of the real-life experiences on the casino floor.”