GrooveGaming is launching the Microgaming games package as part of its next generation growth strategy
Microgaming has pedigree and developed the world’s first true online casino in 1994. Since then, the award-winning technology company has expanded into every area of online gaming, supplying a rich portfolio of games to a who's-who of global gaming brands. Microgaming is the provider of one of the largest globally recognised online Progressive Jackpot Networks in the igaming industry, a deep portfolio of Microgaming blockbuster slots and a plethora of licensed products such as Game of Thrones™, Thunderstruck, Terminator 2™, Battlestar Galactica™, Lara Croft: Tomb Raider™, Hellboy™ and Hitman™, amongst others, amounting to over 850 games.
As part of the deal, Microgaming's Quickfire will provide 500+ tried and tested casino games as well as new game releases every month. The gaming package is available in 20 different languages.
GrooveGaming occupies a particular space in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming's solutions help operators increase player value, generate new revenue opportunities and improve brand integrity.
GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.
Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.
James Buchanan, director of global operations at Microgaming, adds: “We are delighted to partner with GrooveGaming, who have proved in a very short period of time that they are a force to be reckoned with in the igaming industry. This collaboration with one of the world's fastest growing aggregators demonstrates that our deep portfolio of the most popular and playable games is a key differentiator for us and for them. It's win:win all the way.”
Yahale Meltzer, COO at Groove Gaming said: “The Microgaming games package will help to bring additional diversity to our platform, will undoubtedly attract new players and will also increase our revenues through increased operator demand. It's an honour for all the GrooveGaming team to be working with one of the largest, most respected names in the business."