GrooveGaming goes live on a major content partnership with Vivo Gaming
GrooveGaming is getting into the groove of things once again as the news unfolds that the dynamic plug-and-play specialist has signed a content agreement with Vivo Gaming to integrate a broad portfolio of live dealer titles onto its bustling platform.
GrooveGaming occupies a particular space in the global iGaming market, with a diverse portfolio of proprietary and 3rd
party HTML5 video slots. Together with this, GrooveGaming takes pride in hosting over 2,500 casino games, amongst other services. GrooveGaming's solutions help operators increase player value, generate new revenue opportunities and improve brand integrity.
This latest content partnership means GrooveGaming's clients will gain access to Vivo Gaming’s market-leading interactive
live dealer games. These games include live roulette, baccarat, blackjack, and live dedicated tables delivered from four
studios across the globe on an all-new HTML5 technology platform.
Live dealer games are one of the ways in which the online gaming industry is responding to the social aspects of gaming. GrooveGaming recognises that players enjoy being able to see the dealer. For this reason, the Vivo Gaming deal will allow the company to plug into a demand-space which is likely to grow across a range of devices.
GrooveGaming is powered by innovative technology which provides operators the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play, and produce a higher
yield. With a live dealer, operators are able to stream footage of gameplay in real time, straight from the table; while players make decisions on the game as it takes place. Because live dealer games like Baccarat and Blackjack are so popular, online
casinos have now begun to focus their efforts on offering such games via mobile devices - a speciality of Vivo Gaming.
Apart from the growing portfolio of games, other GrooveGaming services include: an advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion, and customer service. In addition to this, GrooveGaming offers support in launching, maintaining, and growing new online casinos.
Leo Tinoco, VP for Vivo Gaming, said: “Through this partnership with GrooveGaming we will extend our footprint and
reach deeper into a number of markets with the latest generation Live Dealer content. We are sure that the market will
welcome this coming together of two major businesses and that it will offer significantly increased value to players and
Yahale Meltzer, COO at Groove Gaming, said: “We selected Vivo Gaming’s Live Casino offering because it is by far one of
the absolute best and will add to what is already one of the strongest offerings in the global iGaming market. Live games
will support our growth and add to GrooveGaming's already rich diversity and our team look forward to working closely
with the team at Vivo with live dealer games set to be the next stage in growth for the iGaming sector."