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How SiGMA LatAm will help reinvigorate Brazil’s tourism industry

SiGMA Group is moving post-haste at further expanding its reach into LatAm by ways of a physical event in São Paolo

Brazil is consistently one of the most visited destinations for tourists, and rightly so with its spectacular beaches and far-reaching views.

Ample options for leisure, cultural, and business trips have allowed the tourism industry in Brazil to become one of the key sectors of the economy of several regions in Brazil. Revenues from international tourists fluctuated between $6.18 billion and $7.41 between 2011 and 2017!

sao paolo bridge Octávio Frias de Oliveira Bridge, São Paulo

Unfortunately, Brazil has not been excluded from the impact of COVID-19 on the globe, and the tourism industry is bound to take a hit, as it undoubtedly already has.

A report from the World Economic Forum (WEF), based on data from the World Travel & Tourism Council (WTTC), noted that the total contribution of travel and tourism to the GDP of Brazil was 7.7%. When taking into consideration the global travel restrictions put in place to curtail the COVID-19 pandemic, including domestic policies implemented practically across most sectors of the economy, this could potentially be devastating for their economy.

Enter SiGMA LatAm

Following the successful launch of SiGMA Europe (Malta) and SiGMA Asia (Manila), we’re now launching the inaugural SiGMA LATAM, covering all three major timezones. The inaugural edition is set for September 22-24, 2020 with a virtual summit focusing on two themes: SiGMA LATAM for the Gaming industry and AIBC LATAM for the Emerging Tech industry.

This was but the first step to help push the boundaries of the iGaming industry into the region.

SiGMA Group is moving post-haste at further expanding its reach into LatAm by ways of a physical event in Brazil – more specifically São Paolo. The company is looking at making full use of the locality’s unique culture and nightlife to ensure that, not only is the event a roaring success, but that the local economy is invigorated.

This will be done by centralising the event and making sure it is surrounded by an endless list of restaurants, retail, and nightlife venues for all the delegates in attendance.


About SiGMA Africa:
SiGMA is heading to Africa in 2022! With a record for attracting an audience from over 80 countries, SiGMA has the potential to set the stage with a global guest list of some of the best operators, suppliers, affiliates, regulators, and thought leaders in the gaming sector - bringing high-end innovation to the African gambling industry and driving sustainable growth throughout its nations.

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